Amazon has become a force of nature not be ignored by any company. They have recently purchased Whole foods for 13.7 Billion ushering in a new era of the grocery business. Their growth is so stellar that cities, states, and provinces are vying to get chosen for Amazons latest new office and test bed. Brands themselves are also at a crossroads where they try to keep their retailers happy, and not sell online direct. In some cases they have to, and it is rumoured that some use proxy companies to sell their products. This combined with online Chinese websites like GearBest, BangGood, Wish and Alibaba, many retailers have to take evasive actions to stay alive. Pondering this fact to long and not making a business adjustment can kill your company. Look at Target, Toys R Us, Sears, Zellers.
The best thing any business can do if they aren’t doing it already is to have a solid Internet sales and marketing plan.
Let’s talk and make a plan that’s relevant and applies to you.
Saturday, March 24, 2018